Taking On A Newish Campaign: Digital Transformation

As a B2B tech company with a rich history of over 10 years, Detroit Labs has been at the forefront of digital transformation, even before it became a recognized term. Our President wanted to highlight our extensive experience in this area and showcase our unique approach. Through comprehensive market research and strategic messaging, I successfully positioned Detroit Labs as a leading digital transformation partner.

• Visual and video ads: Engaging advertisements across multiple platforms to generate interest and drive traffic, averaging a 0.79% CTR on LinkedIn exceeding the industry benchmark of 0.44%.
• Landing page: A compelling and informative web page that clearly communicated Detroit Labs' expertise and offerings, enabling the team to surpass our monthly lead gen goal by 50%.
• 6-part lead nurture sequence: A strategic email sequence designed to nurture leads and guide them through the sales funnel.
• Monthly insights newsletter with an average open rate of 22%, exceeding the industry range of 10-16%
  

• Strategy
• Paid Media
• Copywriting
• Email Marketing
• Video Script Writing